topic Re: Boxing and Pricing in XPERIA archive

Boxing and Pricing

Gururaj — Wed, 24 Sep 2014 02:04:29 GMT

Sony India seem to have more than one box with different set of components floating around in their dealers all sold at the same MRP. There is a simple box with charger+cable, normal buds, no free movies, nothing else MRP 49,990. Then there's another box with smart band, flip cover also marked at the same price. Even the 'suggested price' is the same. It upto the sales guy to offer discount differentiating between the two and even this can change over days and over shops. Many customers may not bargain hard knowing Sony discourages dealers from giving deep discounts. I see from the internet that sometimes docks and noise cancelling phones are in the box.

Just to say that this kind of confused marketing practice breeds resentment in the Sony customer whose loyalty is usually to the excellent hardware. I hope they enable some semblence of fair treatment at least after sales by offering discount coupons on accessories packaged later for others or free movies for down load etc.

Hope also that a more coherant marketing strategy would be in place for z3.

Re: Boxing and Pricing

Sam — Wed, 24 Sep 2014 02:57:05 GMT

Please bear in mind that the contents of the box may vary from region to region and network to network as individual networks may strike specific deals to include certain extras as part of their deal where others may not. This is not out of the ordinary and is in fact quite common practice with a number of different electronics you may purchase.

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Re: Boxing and Pricing

Gururaj — Wed, 24 Sep 2014 04:17:10 GMT

Sorry, I should have mentioned my comments was about marketing strategy in India. Most phones are not locked to networks here. And yet we have a variety of Sony 'deals' which exploit customer's ignorance... Not nice at all.

Re: Boxing and Pricing

Gururaj — Thu, 02 Oct 2014 05:27:08 GMT

1. The boxing in question are not network specific. in India most sales are SIM based.
2. The different deals on offer are by Sony dealers
3. they are spaced days apart often at the same dealer.
4. It's a marketing problem that leaves customers feeling dealt short, and which I hope is better thought out for z3.