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Hi there
In addition to what Bravia55HX said above, when watching Sport, try changing the "Scene" mode to "Sport" as this can improve fast moving video such as football. You could also "play" with motionflow (in the picture settings) depending on what model TV you have.
Cheers
Hi,
have you set up the tv to use all the picture processing functions?, most of them are un nessessary so try turning them off and see if it improves
Hi I have a sony kd xd9005 55 inch tv. How do I stop blurring around football players when watching sky hd???